Comments on: Where’s TV Headed? http://blog.eightblack.com/2008/wheres-tv-headed/ Thoughts on sales, marketing and the internet. Tue, 07 Oct 2008 20:24:46 +0000 http://wordpress.org/?v=2.5.1 By: Simon Chen http://blog.eightblack.com/2008/wheres-tv-headed/#comment-54750 Simon Chen Tue, 13 May 2008 01:47:50 +0000 http://blog.eightblack.com/?p=581#comment-54750 Keith thanks for the comment. Do you think we Australians would cope with a TV Licence fee? (as they impose in the UK). Essentially, this funds the BBC and I for one would be ok with that. The BBC clearly sets the standard - both online and off. I agree with you on the benefits of podcasts and online video. I also think Aunty has a long way to go online but they still embarrass the likes of Nine, Ten and Seven. Keith thanks for the comment. Do you think we Australians would cope with a TV Licence fee? (as they impose in the UK). Essentially, this funds the BBC and I for one would be ok with that. The BBC clearly sets the standard - both online and off. I agree with you on the benefits of podcasts and online video. I also think Aunty has a long way to go online but they still embarrass the likes of Nine, Ten and Seven.

]]> By: Keith http://blog.eightblack.com/2008/wheres-tv-headed/#comment-54715 Keith Mon, 12 May 2008 21:02:17 +0000 http://blog.eightblack.com/?p=581#comment-54715 I wrote an email to aunty (Thats the ABC government TV station for international readers) suggesting that they put some more resources behind their podcasts. I love their 'Good Game' program which review video games, looks at the history of games and so forth. An Excellent show. http://www.abc.net.au/tv/goodgame/ Why would a non-commercial station care if ad sales are dropping? If you're a government station who's job is to promote the culture of your country, report on news, and create culture than podcasts/ online video has the following benefits - You know *exactly* how many people are watching, which shows - You have a pretty damn good idea where those people are - You are no longer limited to bandwidth - niche programs are OK - You can reach people on the train, in their downtime = huge value - You can report news faster than traditional programming allows - You get much more refined ideas on what people want to see more, or less of - Surely it must be cheap, compared to traditional licenses? Obviously the downside is that you're limiting your audience to broadband only.. but hell, the government should subsidize that anyway in the same way it subsidized roads, Postal system, the telephone system for national economic benefit. To finish the story, they replied that they don't have the resources at this time.. but are working on it. What they don't know is that my TV sits in my corner, gathering dust, unplugged. The ONLY ABC shows I watch are online. Keith I wrote an email to aunty (Thats the ABC government TV station for international readers) suggesting that they put some more resources behind their podcasts. I love their ‘Good Game’ program which review video games, looks at the history of games and so forth. An Excellent show. http://www.abc.net.au/tv/goodgame/

Why would a non-commercial station care if ad sales are dropping?

If you’re a government station who’s job is to promote the culture of your country, report on news, and create culture than podcasts/ online video has the following benefits

- You know *exactly* how many people are watching, which shows
- You have a pretty damn good idea where those people are
- You are no longer limited to bandwidth - niche programs are OK
- You can reach people on the train, in their downtime = huge value
- You can report news faster than traditional programming allows
- You get much more refined ideas on what people want to see more, or less of
- Surely it must be cheap, compared to traditional licenses?

Obviously the downside is that you’re limiting your audience to broadband only.. but hell, the government should subsidize that anyway in the same way it subsidized roads, Postal system, the telephone system for national economic benefit.

To finish the story, they replied that they don’t have the resources at this time.. but are working on it. What they don’t know is that my TV sits in my corner, gathering dust, unplugged. The ONLY ABC shows I watch are online.

Keith

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