http://blog.eightblack.com/2008/pay-per-email/ Thoughts on sales, marketing and the internet. Wed, 03 Dec 2008 23:11:17 +0000 http://wordpress.org/?v=2.5.1 http://blog.eightblack.com/2008/pay-per-email/#comment-59567 Nicholas Marshall Tue, 17 Jun 2008 06:42:40 +0000 http://blog.eightblack.com/?p=591#comment-59567 To truly instantiate a successful approach following a blanket pricing approach does not give credit to the internet and its reasonable maturity. -> For non-profits a registration list would be better - only the real ones need apply and they stay true to their non-profit approach -> Marketing email campaigns with real value should not really pay for sending mail to users on their list who have agreed to be there -> A payment should be made for each email sent to an unconfirmed user -> Simon, build in a legal function to Tamaguchi asap so you can send reports to a legal body in the future if you are required to do some type of email audit - its in my corkboard as of this morning! To truly instantiate a successful approach following a blanket pricing approach does not give credit to the internet and its reasonable maturity.
-> For non-profits a registration list would be better - only the real ones need apply and they stay true to their non-profit approach
-> Marketing email campaigns with real value should not really pay for sending mail to users on their list who have agreed to be there
-> A payment should be made for each email sent to an unconfirmed user
-> Simon, build in a legal function to Tamaguchi asap so you can send reports to a legal body in the future if you are required to do some type of email audit - its in my corkboard as of this morning!

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