Dude, What Happened To My PageRank?

Posted on May 1st, 2008 by Simon Chen

Not that any serious website owner should take note of it anymore, but PageRank is one of those “vanity” things. Reassurance to your own self that all your hard work has paid off (if you’re a blogger) or a webmaster.

That little green indicator at the top of your browser (which by the way you have to install) causes more arguments and blog posts in the blogosphere and forums than you’d care to count.

A high PageRank number alone has little to do with traffic, engagement and total content.

It’s also no indication, if you’re an advertiser, that you should pay more on a site with high PageRank.

Having said all that, I smiled just a little this morning when I discovered this humble blog growing by one more peg on Google’s radar.

Means nothing to you. And will mean nothing to me once I’ve had lunch and something alcoholic to drink.

The only numbers we should be looking at are the numbers that our web analytics interface shows us. Period.

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