EightBlack.

Here’s a video I strongly encourage you to take the time to view. Grab a glass of wine, shut the door to your home office, threaten to flush the kids Nintendo DS down the toilet. Just ensure you have some peace and quiet.

The content is important because it’s about the critical nature of web analytics. And it features Avinash Kaushik, probably best known as the author of “Web Analytics, An Hour A Day” and also the Analytics Evangelist for a little search outfit based in Mountain View, California.

This video is part of the “Authors@Google” series and was taken at the Googleplex. In front of a lot of “Googlers”. And it’s no mean feat to hold a couple of hundred very smart search folks attention for an hour.

We rate his book so highly that we give a copy to all our clients.

And we rate Avinash so highly that we pleaded with him to do some consulting work with us. Which he did. And still does.

If you missed the interview I did with Avinash, you’ll find it here.

To me, the crux of web analytics is understanding “the conversation” that takes place at your website. Not “what” happened - that’s the easy part. But “why” it happened.

If you have a website that’s responsible to shareholders, or more importantly, responsible for putting food on a table and paying bills, then web analytics should keep you awake at night.

And the best part about it - getting started is relatively quick and easy. And free. Google Analytics is the best place to start…take the tour right here.

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This entry was posted on Thursday, September 20th, 2007 at 10:35 am and is filed under Analytics, Google, Search Engines, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.