What’s Google Slap?
Posted on February 21st, 2007 by Simon ChenMy good friend Perry Marshall is one of the world’s leading authorities on Google Adwords and Pay Per Click Marketing.
It’s the very reason we hired him when we ran the X10 Seminar 2 years ago in Coolum. You can see an extract of Perry’s session at The X10 Seminar here.
Pay Per Click has come a long way in the last 2 years. It’s a lot more than simply collating a bunch of keywords, writing a few ads and setting a daily budget.
We have one client who spends $100,000 a month on Pay Per Click and who have a person in their office who does nothing but manage their daily spend.
Makes sense.
At $100K a month, that’s real money in anyone’s language.
Perry is so well regarded because of his relentless pursuit of the truth when it comes to Google Adwords. His latest article here explains what happened last week with the adwords system and why, if you dont take notice of the change, it will cost you dearly.
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