EightBlack.

God I hope this is not another April Fool’s joke!

Actually, I think we are ok with this one. Anyway, Google has just announed Website Optimiser, which is essentially what savvy internet marketers like Perry Marshall and co have been teaching their clients for the last 2 years now.

Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Rather than sitting in a room and arguing over what will work better, you can save time and eliminate the guesswork by simply letting your visitors tell you what works best.

Things like multi-variate testing, split testing, the Taguchi method are not new. It’s just that most people don’t understand them. More importantly, even if they did split test - they either dont know what to do with the data or dont commit to continue testing everything they do online.

Most large marketing departments (and their agencies) spew out the ads, book the media, pump out another banner and then head out for lunch, satisfied with a job well done.

Google has changed the playing field because every click and every cent can be accounted for. It’s what makes so many people so nervous.

We’re looking forward to testing Website Optimiser. We already run Google Analytics on all our client sites and the fact that Google’s new application integrates to Adwords and runs on 3rd party analytic programs is very web 2.0.

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This entry was posted on Thursday, April 5th, 2007 at 7:38 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.