Web Analytics Critical To Online Success
Posted on July 7th, 2007 by Simon ChenWe recieved our shipment of Avinashs’ new book a few weeks ago. In case you missed it, Googles Analytics Evangelist, Avinash Kaushik has just released “Web Analytics, An Hour A Day”.
Seth Godin reckons everyone should read it. I agree.
We sent copies of the book to all our clients.
Here’s the critical thing.
“Web Analytics is more than clickstream, more than a simple conversion rate and more than just numbers”.
In my opinion, web analytics will be the single most important issue facing ecommerce sites. Thats why we’re making a big investment with Google Analytics and Omniture and today we head to the US to complete our Omniture Certification.
By the end of the week, we’ll be the 4th company in Australia with Omniture implementation credentials, which surprises me.
Our aim is to have completed Google’s Analytics certification by the end of the year. It means training our team at Mountain View, which I shouldn’t have trouble selling to our techno-geeks. Its a bit like saying to an alcoholic would they like to spend a week in a winery.
Stay tuned. Posting has been light of late but I intend to catch up on some things while on the road.
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July 10th, 2007 at 12:02 am
This is the beginning of the end of Mass Media - we need to get over the notion of the shotgun blast approach which still perists today and focus on being focused on the individual with a sniper approach of relevant dialogue, simple communication and timing. All closed looped and in continual improvement.
Simply Gold, god bless google!