EightBlack.

I’ll be posting in detail where I can and also adding video interviews when I get back on the weekend. Here’s the sessions I’ll be covering this morning (Wednesday US time).

1. The Advertising Platform

Michael Walrath, Senior Vice President, Right Media Inc.
Sergio Monsalve, Principal, Norwest Venture Partners

Recent moves by AOL, Google, Yahoo and Microsoft, not to mention WPP and others, have meant major changes are coming in the advertising network and platform world. Discussion on how these new ad platforms might affect your business.

2. Sipping From The Search Firehose

Jessie C. Stricchiola, Founder and CEO, Alchemist Media, Inc.
Jonah Stein, Managing Director, Alchemist Media, Inc.

Jessie Stricchiola is an expert in search engine optimization with over 10 years of search marketing experience. She has been quoted in numerous publications including The New York Times, The Wall Street Journal, Newsweek, BusinessWeek, and The Washington Post , and has appeared on NBC Nightly News, NPR, and The BBC. She is a co-founder of the Search Engine Marketing Professional Organization (SEMPO), and is currently authoring The Art of SEO, to be published by O’Reilly Media.

3. Edge, Rest Of The World

Andrew Paulson
Ronaldo Mouchawar, CEO, Souq.com
Edward Shenderovich, Head of Strategic Development, SUP
Richard D. Titus
Samih Toukan, CEO, Maktoob Inc.

What’s happening on the Web outside the US-centric focus of the conference?

I always think it’s weird that the Web 2.0 conferences always launch directly into the workshops, and not start off with the opening welcome. There’s a formidable lineup after the formal opening, Mark Zuckerberg from Facebook and Marissa Mayer from Google to name a few.

Thankfully, at Web 2.0, there’s very little high fiving, hugging, or standing around in your underwear. Or something like that.

More to come…

(Images and session descriptions courtesy Web 2.0 website)

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This entry was posted on Wednesday, October 17th, 2007 at 10:51 pm and is filed under Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.