EightBlack.

Ari Galper is a JV (joint venture) partner with Perry Marshall.

That’s good enough for me.

He was a part of the keynote address at The System. Ari did well. Delivered content. Spoke from the heart. And didn’t pitch. I didn’t attend his breakout session, but by all accounts, it was well received.

Ari has a sales training methodology called Unlock The Game. He’s a slick operator with a lot of integrity. The words “slick” and “integrity” probably shouldn’t be used in the same sentence, but you know what I mean.

The key learning from Ari’s session was the use of “live chat” on websites. We’ve got a client that uses this well - Webjet. I didn’t realise live chat could make such a difference to conversion rates.

Here’s the unedited notes from Ari’s session.

Ari Galper - Unlock The Game
It has become socially acceptable to lie to people who sell. Understandable.
Theres a game that goes on between seller and buyer. Theres no trust. Authentic trust. Not trust designed to make the sale
Remove the pressure from the sales process
Put live chat on the website
Human to Human interraction
How do you scale the chat function? Liveperson.com software
Every question that a person asks on live chat indicates a hole on the website
Great way to plug these holes and to fix the site
Your website is a store - open 24/7
Conversion rates - the reason that they are so small is because the human touch is missing
The goal is to get to the truth about what people are really thinking who are looking at your site
Use live chat to improve conversion
www.chatwise.com - JV between Ari and Perry
Principle 1 - diffuse pressure
Principle 2 - problem solver
Principle 3 - get to the truth (are they a fit with you or not)
Ari’s dialogue in his chat box
Hi my name is Ari. Sorry to interrupt. I just wanted to make sure everything is making sense so far.

Photo courtesy Unlock The Game

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This entry was posted on Sunday, April 29th, 2007 at 9:44 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.