EightBlack.

Following on from my post yesterday about The Magic Of SEO and The Marshall Group’s post about our work, I stumbled across this article by John Tawadros from iProspect.

Extract of the article is below. Full content is here.

It sums up our views exactly.

The Bigger Question of SEO

I find the ongoing debate surrounding SEO’s complexity — or lack thereof — quite amusing. People on one side of the argument claim that SEO isn’t that hard to figure out, that it doesn’t change much, and if you’re the conservative type who’s unwilling to take risks, then you should be safe trying it on your own. Proponents of the other side of the debate argue the opposite, ostensibly to justify their own service offering.

While I can appreciate points made by each side, I find the whole argument irrelevant. Here’s why.

Complex? Yeah. But so what?

Is it really that hard to decipher a search engine’s algorithm? Yes. In fact, it’s damned hard. But truth be told, it’s a moot point because that’s not really what an SEO agency should be trying to accomplish. Common sense should tell us that it’s impossible to totally reverse-engineer the algorithm to perfection.

So, is SEO rocket science? No. But that doesn’t mean it’s easy. In truth, SEO’s complexity — or lack thereof — is irrelevant. What really matters is the value it delivers. That value can be found in experience, creativity, analysis, strategy, and sound business sense.

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This entry was posted on Thursday, January 11th, 2007 at 8:14 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.