Omniture Summit 2007 - Sydney

Posted on July 17th, 2007 by Simon Chen

This event is a lot bigger than I first thought. And the attendee numbers around the 500+ mark. Thats in Sydney alone.

We just returned from Omniture in Utah, where we completed our Implementation Certification. It will be interesting to see how the senior team from Omniture perform in front of an Aussie audience.

More importantly, there’s a featured case study in the travel sector, with a company called “travel.com.au”. Now that should be interesting, given we have a client in the same space.

In my mind, web analytics is the future of the web. And so few people understand it. Its the single reason that we are determined to lead in this space and why were investing heavily in our people and training.

Omniture is not the only web analytics company in the space. But its got one thing that a lot of its competitors dont.

Momentum. And great people.

I’m going to interview Josh James, Omnitures CEO and founder in the next week or so. Should be an interesting chat. Stay tuned.

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