EightBlack.

Well that’s the rumour over here.

Apparently, all is not well at Sensis but this is old news. The departures last month of John Coates, CFO, John King, Head of the Trading Post and Cam Rojo, National Sales Manager doesn’t send great signals to the market. Bringing in another outsider just rubs salt into the wound - (Trujillo has appointed Carol Johnson, former sales director at US West Direct, to run the print and online Yellow and White Pages business at Sensis).

Alex Parsons (ex Group Head of Sensis Search) left long ago and is probably already well settled in over at NineMSN - and knowing how switched on Alex is with search, I’m betting any tie up between the 2 companies will have Alex’s handiwork all over it.

Does this mean that finally Sensis are admitting to their shareholders that their foray into the search market has failed? Surely they cant keep convincing even their most loyal customers that their search query volume is ever going to become useful to any real advertiser.

Where does that leave the Yellow Pages?

It must be a frustrating place to work. So much potential. So little direction.

And all led by a chief executive in Sol Trujillo whose famous last words “Google, Schmoogle…” will no doubt come back and bite him in the arse. Hard. It will take more than a tie up between the local NineMSN and Sensis to right this ship.

PS. It’s done.

Subscribe to more posts like this

Related Posts:

Add to | | | View blog reactions

This entry was posted on Thursday, May 3rd, 2007 at 3:52 pm and is filed under Sensis. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.