Live At The System
Posted on April 28th, 2007 by Simon ChenThis is probably the most respected teaching forum for people who really want to learn about selling online. I attended this back in 2003 and the faculty that Ken McCarthy pulls together every year are all leading players in their field.
It’s what gave me the impetus to host The X10 Seminar back in 2004 and my good friend and colleague, Dr. Michael Hewitt-Gleeson coined the term “faculty” for the presenters long ago. It’s interesting that the majority of the internet marketing world has adopted this terminology in the hope that it adds credibility to their pitch fest.
Luckily, Ken’s event is not that. His faculty are worthy of the term.
People like Perry Marshall (Google Adwords), David Bullock (Taguchi Expert), John Carlton (Copywriter), Dave Dee (Online and Offline Integration Expert), Dave Taylor (Blogging Expert), Sherman Hu (Blogging Expert).
Most likely, you’ll have never heard of these guys. And that’s the way most of them would prefer it.
Because I think the tide is shifting towards the blogging environment, the breakout sessions I’ll be attending will be Dave Taylor’s and Sherman Hu’s Blogging sessions.
There’s also a new guy on the Taguchi scene called Richard Mouser - this session interests me as well.
I’ll be going to John Carlton’s copywriting session. His favourite saying is that “nothing happens until the copy gets written”. It might be obvious, but it’s rarely adhered to. Writing copy for the web is completely different than writing copy for print, or radio, or TV. That’s why you should never let a traditional ad agency copywriter go anywhere near your website.
It promises to be an interesting 2 days. Not just for the content. But for the networking. More later.
Photo courtesy The System Blog
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May 1st, 2007 at 8:32 am
[...] SIMON CHEN says: This is probably the most respected teaching forum for people who really want to learn about selling online. I attended this back in 2003 and the faculty that Ken McCarthy pulls together every year are all leading players in their field. More from Simon … [...]