How To Beat Google…

Posted on March 29th, 2007 by Simon Chen

This rant from Rich Skrenta is terrific.

Our entire industry is scared witless by Google’s dominance in search and advertising. Microsoft and Yahoo have been unsuccessful at staunching the bleeding of their search market share. VCs parrot the Google PR FUD machine that you need giant datacenters next to hydroelectric dams to compete. They spout nonsense about how startups should just use Alexa’s crawl and put some ajax on top of it. Ye gods.

Grow a spine people! You have a giant growing market with just one dominant competitor, not even any real #2. You’re going to do clean-tech energy saving software to shut off lightbulbs in high-rises instead? Pfft. Get a stick and try to knock G’s crown off.

It’s exactly why Sensis in Australia should stop pissing money up against a wall and trying to build “a local search engine for Australian’s”. And it’s why Yahoo! should stop investing in being a poor imitator of Google. Both strategies are flawed.

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