Channel 7 Bans Facebook.

Posted on December 21st, 2007 by Simon Chen

On the drive into work this morning, news on the radio mentioned that one of our main broadcasters, Network 7, was banning all staff from accessing the social networking site - Facebook. (Pictured above is Channel 7 Head Honcho Kerry Stokes). He’s clearly got unresolved issues with his parents by the look on his face.

Anyway.

In this day and age, draconian measures like this are just plain dumb. The line from management is that they want their staff focussed on other things. What a crock.

Clearly a case of old media, not knowing how to handle new media. Treating employees like naughty school kids is about as useful as telling either Britney Spears or her promisicuous sister the benefits of birth control.

*Image courtesy ABC

Subscribe to more posts like this

Related Posts:

  • The Value Of Blog Advertising
  • BlackBerry Backlash…
  • Email Marketing - Is It Dead Or Alive?


  • 2 Responses to “Channel 7 Bans Facebook.”

    1. jack Says:

      yahoo7’s competitor, ninemsn, is the exclusive seller of advertising for facebook in australia. dun dun duuuunnn.

    2. Michael Hewitt-Gleeson Says:

      PROHIBITION! The old stand-by when you can’t come up with a better idea.

      I agree with you on this big-time, Simon.

      Prohibition is a failure of leadership. It’s what leaders and managers and even parents do when they can’t be bothered leading, managing or parenting. They throw their hands up in the air and say, “Well, let’s just ban it!”.

      There are many weaknesses with ‘prohibition’.
      1. It is a simplistic, knee-jerk response to a complex problem
      2. It involves little or no innovative thinking and can easily be outwitted
      3. It is the most costly of all soultions to administer and maintain

      and its greatest weakness of all …

      4. Prohibition doesn’t work! It never removes the problem it is meant to solve.

      If a lot of people think there’s a lot of crap on television … should we just ban it?

    Leave a Reply