Docoloco Not So Loco…

Posted on August 5th, 2007 by Simon Chen

I remember Chris Mander telling me a little while ago he was leaving Theme Park to go off into the wild blue yonder of start-up land. Ok, I thought it. Must be a good idea idea because Theme Park was a pretty well regarded digital outfit. And he already had the coolest offices in Richmond.

His idea lauched a little while ago. His email sat in my inbox under one of those classifications “must get around to reading”.

I’m glad I did.

I think Docoloco has got legs. Its clever. And if it gets traction, it will do well.

Local search has got a lot of room left in it and Docoloco is approaching local search in an innovative way - by letting the user base populate the database. Is it scalable? I think so. There’s also the potential for a social networking element in addition to a transactional portal to spring up and I’m sure Chris and his partner in crime Johnny have got a vision for the future about where they want to take their application once critical mass has been reached.

Its easy to see the Theme Park influence in the design of Docoloco - its sleek, elegant and above all is simple to use.

The video tour is here. Bravo is all I can say.

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