EightBlack.

This is for all those people who work for a company and don’t or can’t see the value in blogging.

They dont come much bigger than Cisco. John Battelle said yesterday that Google is the oxygen of the internet. Well, if thats true, then Cisco are the lungs.

Cicso’s physical infrastructure and hardware business powers the internet. Period.

Unedited notes:

Blogging for Business - Jeanette Gibson - Cisco

Why Cisco Blogs?
- Create conversations with our customers, partners employees and the public
- Platform to discuss the role of the network
- Thought Leadership

John Chambers CEO blogs

High Tech Policy Blog

“Worldwide government affairs vision is to use this blog to share our staffs knowledge and opinions about govt policy, legislation

blogs.cisco.com/gov/telecom_policy

Go here to the Cisco Blog home page.

Companies dont blog, people do. Eureka! At last someone who works for corporate gets it.

Cisco have a good attitude and approach to blogging. They wanted to take comments. Took 4 weeks to implement corporate policy. They involved legal. They trusted their employees to not post confidential or sensitive information and the staff responded.

(Amazing what happens when you treat your staff as adults)

Technology blogs - voice, security, wireless etc

Blog taskforce.

About 10 corporate blogs.

Event blogs - time stamped blogs.

Track the ROI of the blog. Its not about the hits, its about the conversations you are having (Eureka again)

Apple dont blog (amazes me). Cisco used the blog environment to handle the lawsuit between Apple and Cisco

Earnings announcement - no blogging conversation.

Webex announcement - strong strategy online. Blogpost. Traffic on the blog far exceeded traffic on the main website, conf call or podcast.

Cisco make it personal - duh!

- Include blogs as part of your communications strategy
- Spread workload amongst team
- Be ready to address risks - have your policy at hand
- Inform and involve your executive team
- Use video and audio
- Be yourself and have fun

There’s a case for every company to blog. (Hooray)

Cisco appear to treat their staff as adults when it comes to blogging. The staff moderate their own blogs, they abide by a self regulated blog policy and they encourage feedback and post all approved responses within 24 hours

Secondlife - Cisco treats this very seriously.

Collaborative aspect is very important to Cisco. They want engagement with their staff, with their market and with their customers.

Metrics for blogging - tracking the conversations more important than actual hits.

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This entry was posted on Wednesday, April 18th, 2007 at 11:40 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.