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This was session one from Blogworld Expo and a good place to start for those “new” to blogging. Led by Andy Wibbels and Jen McClure, the pair gave a very solid overview into blogging, with the Q&A session probably the most helpful. For those used to the new medium, the concepts covered may have been “basic”, but by the end of hour plus discussion, no one walked away empty handed.

Wibbels has authored many books on blogging, most notably “Blog Wild, A Guide For Small Business Blogging” and consults to a wide range of corporate clients.

McClure works for a non profit and it’s interesting to see just how many in the non profit sector have jumped aboard the blog train. Her bio states,

Jennifer McClure is the executive director of the Society for New Communications Research, a global, nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. Her 20-year career includes work in all facets of professional communications, including market and media research, journalism and publishing, PR and marketing consultation. She is also the co-founder and producer of New Communications Forum.

I always find it interesting to see what platform the experts use. In this case, Wibbels uses Wordpress and McClure is a Typepad fan. One thing is for sure, and validated by the people I spoke to at Blogworld is that once you’ve started using a certain platform, it is very hard to change.

A lot of people probably thought Blogworld was about a whole heap of super geeks hanging out, talking one’s and zero’s. The refreshing part of it was that while true, you could talk to people who quickly made you lose the will to live, there were folks like Wibbels and McClure who gave a down to earth, in plain english overview of the whole blogging scene, the pitfalls, the benefits, how to get started and how to keep going.

If you attended Business Blogging 101 and then Debbie Weil’s session with a very strong panel from “corporate”, you will have learned what you needed to in order to get started, and more importantly, how to sell the whole concept of blogging internally.

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This entry was posted on Thursday, November 15th, 2007 at 6:56 am and is filed under Blogging For Business, Books, Video Content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.