Books You Should Read.
Posted on June 8th, 2007 by Simon Chen
Essential reading. This is the first of 3 books we give to all our clients. Read it twice.
Its a little hard to find now, especially in Australia. John Battelle is supposed to be releasing the second, updated edition of The Search. I personally wish he’d hurry up.
If you cant find it and want a copy, shoot us an email and we’ll send you one.
This book has just been released by Avinash Kaushik, one of the most respected authorities on Web Analytics. He’s also the Analytics Evangelist for a small search company that starts with “G” and ends in “e”.
Avinash is donating the entire proceeds of the book to his 2 favourite charities. Bravo.
And finally, the 3rd book thats critically important is the Cluetrain Manifesto.
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