EightBlack.

If you have anything to do with marketing online, and unless you’ve been hiding under a rock - you no doubt will have heard of Joel Comm.

He’s one smart bastard. And he clearly has the midas touch.

Joel’s latest creation has taken the web literally by storm. The Next Internet Millionaire is a very successful adaptation of the proven TV reality series. And after talking with Joel, it sounds like it was no mean feat to execute. In fact, it sounded like a nightmare. The logistics must have been astonishing. Over 300 auditions, a full size production and camera crew, a 9000 square foot warehouse, multiple sets etc. The list goes on.

It’s this effort and attention to detail that sets Joel apart from a lot of the “snake oil” salespeople that exist in the online marketing world. He’s all about content. And delivery.

The thing that struck me about Joel is that he knows how to build online businesses that are “saleable”. Ones that have clear exit strategies and ones which don’t depend on the sole efforts of the lone “guru”.

His background includes writing a gaming site that was eventually sold to Yahoo! and then renamed “Yahoo Games”. He then went on to write a New York Times best seller with “The Adsense Code”.

And now The Next Internet Millionaire.

One thing is for sure. Joel has impeccable instinct when it comes to the online space. He’s a good guy to know. A better marketer you will not find. And like I said at the beginning, one very, very, smart bastard.

More about him here.

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This entry was posted on Friday, November 9th, 2007 at 5:37 pm and is filed under Internet Marketing, People, Video Content, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.