EightBlack.

I had fun doing this - despite the noisy background.

I just sat through a very good session on Corporate Blogging (see previous post) and on the panel was Paula Berg and Brian Lusk from Southwest Airlines.

You’d expect a company like Southwest to be able to pull this off (launching a blog). It’s their culture. Spend just 5 minutes with Paula and you’ll understand why. She’s full of energy. A more committed team you will not find.

The Southwest Airlines blog is here. They’re even giving away prizes when you stop by their booth at the Expo part of Blogworld and leave a comment on their blog.

If a company the size of Southwest (33,000 some odd employees) who carry 97 million passengers a year - that’s 3 times the size of Qantas, can successfully launch a blog and have a team of 30 staff, all of whom have full time jobs within the company, contribute and engage with their audience, then no one has an excuse. That doesn’t mean all companies should blog. There are some who definitely shouldn’t.

Southwest’s culture ensured the launch of their blog 18 months ago was going to be a success right out of the gate. I think it’s a courageous move, especially in something as fickle as air travel. I can just imagine if United or Northwest Airlines started a blog. There wouldn’t be servers big enough to handle the comments!

And to finish, these video’s are taking me less than 10 mins to download off my camera, edit and publish to YouTube. All with the amazing new iMovie application and a wireless connection. There’s only one way to do video online. And that way is Apple.

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This entry was posted on Friday, November 9th, 2007 at 8:18 am and is filed under Blogging For Business, Corporate, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.