EightBlack.

Last week, I had the good fortune of hanging out with Seth Godin. And in my favourite city - New York. Apologies for the picture - I sort of look like I just flew 10,000 miles across the Pacific (ok, I just did).

Anyway, I had a blast - along with 50 or so other people. I was amazed at the diversity in the audience - there were one man operators to folks from a very large software company that begins with “M” and is based in Seattle.

Seth decided that this one day gig would be a little different in the sense that he spoke briefly at the start and asked the audience to let it rip. The questions came thick and fast and basically that was the structure of the day. The whole 8 hours.

One thing that struck me as unusual is that a lot of people were asking Seth to evaluate their website. 5 years ago I bet the questions would have focussed on marketing strategy or advice, whether or not this concept made sense, or was this a good business idea. Things that were more traditional or even tangible. But most people in the session wanted to talk about the web. Which pleased me no end.

We spent a lot of the day looking at websites. And Seth provided remarkable insight. It’s easy to see why he’s rated as one of the best marketers around. He made the audience feel like “friends”, he was a gracious host and if ever you wanted a lesson on how to run a seminar with virtually no external help - then make sure you jump on a plane and see him live the next time he runs a session.

If you wanted more detail from this post regarding the actual content of the day - then I’m sorry. Everything we discussed is “off the record”. And that’s the way it should be.

PS. Thanks to you Joe for taking the photo!

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This entry was posted on Tuesday, September 11th, 2007 at 9:35 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.