A CEO’s Worst Nightmare.
Posted on September 28th, 2007 by Simon ChenGetting a rational answer out of IT/Web staff is like talking to a 13 year old teenager. When asked a direct question, like “when will you be home?”, there often comes a flurry of abuse, a fair amount of emotion and then a fair amount of unresolved issues with the said teenager and his/her mother because the smaller human wasn’t allowed to go to a rock concert with a gang of tattooed bikers last weekend. Or something like this.
But what you never get is a direct answer. There’s always drama. Theatre. Complexity.
Anyway. How on earth is the average company and it’s leadership ever going to get their head around the internet when they look at the web and see this?
It’s an amazing take on what’s involved. My humble advice with this mind map - just remember where the customer is in all of this.
(PS. Link courtesy of Seth Godin. Disclosure: We have used Aaron Wall as an external consultant before. One smart dude).
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