EightBlack.

From Google:

“More about the Google Zeitgeist

Pulling together interesting search trends and patterns requires Google’s human and computing power together. Search statistics are automatically generated based on the millions of searches conducted on Google over a given period of time - weekly, monthly, and annually. With some help from humans, and a pigeon or two when they have time, these statistics and trends make their way from the depths of Google’s hard drives to become the Google Zeitgeist report.

We should note that in compiling the Zeitgeist, no individual searcher’s information is available or accessible to us. What you see here is a cumulative snapshot of interesting queries people are asking – some over time, some within country domains, and some on Google.com – that perhaps reveal a bit of the human condition. We appreciate the contribution all Google users make to these fascinating bits of information.

Australia - Popular Queries: June 2006

1. world cup
2. big brother
3. socceroos
4. qantas
5. trading post
6. jessica alba
7. afl
8. jetstar
9. harry kewell
10. ronaldinho
11. tim cahill
12. the veronicas
13. nicole kidman
14. paris hilton
15. virgin blue

Look at item 4 and item 8.

Australia clearly has a fascination with travel. Google’s data for the month of June 2006 is telling us that the 4th and 8th most widely searched for terms in real time (well virtually real time) are the brands “qantas” and it’s poor cousin “jetstar”.

Google Zeitgeist is the search giants innocuous way of telling the community what people are looking for.

The information (or intel) is highly valuable to marketers and one of the reasons that Qantas zealously guards and protects it’s trademark to the hilt.

If you’re an unfortunate competitor to Qantas, Google (and a ferocious pack of Qantas lawyers) will stop you dead in your tracks if you dare bid for the word “Qantas” in your adwords campaigns.

There are ways to combat this.

Google knows it (but wont tell you)

Perry Marshall will though.

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This entry was posted on Thursday, August 17th, 2006 at 2:10 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.