EightBlack.

You Tube, the consumer based media company that helps people watch and share video via the web is about to monetize their baby.

Greg Sandoval, from CNet News writes:

A closely guarded secret at video-upload site YouTube is the company’s plan to sell advertisements. The strategy is even cloaked in a code name.

Video is blossoming on the Net as large numbers of consumers, linked to the Web via high-speed connections, search for alternatives to television. Some advertising experts wonder whether YouTube and competitors such as eBaum’s World, AddictingClips.com and Break.com can make a living out of presenting amateur videos. The video clips, which can range in length from just a few seconds to 10 minutes, are often wickedly funny but sometimes veer to the macabre, mean-spirited or to the just plain gross.

On most of the upload sites, viewers can witness bloody fistfights, half-dressed teenagers gyrating in their bedrooms, or spectacular car and plane wrecks.

“It’s not a proven business model yet,” said Jupiter Research analyst David Card. “There will be some advertisers who won’t mind sponsoring lots of crappy content cause they want to get in front the kids who go to these sites. But there are lots of advertisers who don’t want anything do with it…One thing I can guarantee you is there’s not enough advertising dollars to go around.”

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This entry was posted on Saturday, April 22nd, 2006 at 3:26 pm and is filed under Video Content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.