EightBlack.

Maybe.

It’s common practice now for employees of high tech firms to author their own blogs. And what is refreshing is that most of these people post freely, without fear or retribution from their employer about the content (and conversation) that is generated.

Matt Cutts from Google has a well respected blog - and you can be sure Google’s PR and legal folks watch the site like a hawk, as Matt is well respected in the blogosphere.

Another blog I came across this morning was Erik Selberg’s from Microsoft. Erik heads the algorithmic Web search relevance group at Microsoft. Basically, he’s a smart prick (and I mean that sincerely).

I think his tone and candour is excellent.

I also think Erik is right when he says that it’s probably 5 years or so before Microsoft catches Google - but 5 years is a long time (an eternity in fact) in the online world.

Read the full article here.

Personally, I don’t reckon Microsoft Live will get the traction. It’s not niche like some of the smaller search players like Snap or ASK. I also believe that leading the search race depends on available talent and fostering that talent.

The cynics might say that Google’s search platform is now equalled or bettered by Yahoo! or Microsoft Live. That may be true. And the gap that Google once had in terms of relevance and efficiency may be narrowing.

But who would YOU work for?

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This entry was posted on Monday, December 4th, 2006 at 6:56 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.