EightBlack.

Tom Peters has been ranting on about marketing to women for years. I agree.

Nothing was more evident than a recent new client experience. They are a start up cosmetic company who focus on a very narrow niche.

Part of their marketing strategy was to give away a sample “face mask”. All people would need to do in order to claim their sample was to register their details online and they would be shipped their free sample. The sample is only worth $3.95 retail.

Sometimes luck plays a big part in what you do.

You see, an online shopping portal picked up the “free sample” offer and promoted it.

Then “Today, Tonite”, on Channel 7 picked up this shopping portal.

Traffic skyrocketed. In fact, it went ballistic.

And for people in the email marketing world, the opt-in’s soared. It was email “nirvana”. At it’s peak, more than 1500 people per day were requesting a sample.

And the detail that these potential customers were leaving was monumental.

The end result is a current, active list in the thousands. And it keeps growing.

Go download all of Tom Peter’s slides at his website and take note of how important the art and skill of marketing to women really is.

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This entry was posted on Wednesday, August 30th, 2006 at 5:54 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.