EightBlack.

The chapter is titled “The Marketing Crisis That Money Wont Solve”

Think about this statement. Gets your attention right?

It’s the opening page of Seth Godin’s book, Permission Marketing - and he talks about the “attention crisis” that we face as consumers.

TV everywhere, mobile phones that we can’t escape, SMS or text mania bombarding us, email inboxes overflowing every day.

And the internet.

Godin goes on to say that its physically impossible to keep up with the myriad marketing messages that flood our lives daily.

Many marketers think that their website is simply an extension of their physical marketing.

They approach it as they approach their corporate brochure ware.

At The Eight Black Group, our passion is building great websites. Websites that work. Not websites that win awards for creativity.

In order for you to understand what constitutes good website construction, I think you need to have a solid understanding of search. And that search powers commerce. Period.

Most people will get to your site via a search engine.

You also need to understand the importance of “landing pages” and opt-in email.

Two critical elements of any decent web strategy.

We stand for 3 things when it comes to the online space.

1. Content

2. Continuing Education of that of ourselves and our clients and

3. Relentless testing

The best marketers in the world are ruthless split testers.

The best online marketers in the world are the same.

Forget branding. The average consumer couldn’t care a rats fat freckle about you or your brand.

Success on the internet is all about speed and relevance. And just wait until we get decent broadband speeds. The issue about speed and relevance will only compound.

Remember, good website design is about understanding that the website visitor is not reading a brochure.

She’s time poor, multi-tasking, looking for something (researching), or ready to buy.

Simplicity, Relevance and understanding “scan” versus “read” is what will bring you success with your website.

Design your site with “scan-ability” and not “read-ability” in mind.

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This entry was posted on Monday, April 24th, 2006 at 9:00 pm and is filed under Websites That Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.