Where The Traffic Is

Posted on September 14th, 2006 by Simon Chen

Here’s a decent report analysing the Top 10 web destinations, courtesy of John Battelle’s Search Blog.

It talks about total page views and then total unique visitors. The charts are below.

The report was compiled by investment bank UBS. You can download the entire report here Top Sites

The top sites by page views are:

1) Yahoo!
2) Fox Interactive Media
3) MSN-Microsoft
4) Time Warner Network
5) eBay
6) Google
7) FACEBOOK.COM
8) Craigslist
9) Viacom
10) Comcast

The top sites by unique visitors are:

1) Yahoo!
2) Time Warner Network
3) MSN-Microsoft
4) Google
5) eBay
6) Fox Interactive Media
7) Ask
8) Amazon
9) New York Times
10) Verizon

Here’s my spin on this content. Here’s the Top 10 sites by market capitalisation.

1) MSN-Microsoft $259.02 billion
2) Google $123.74
3) Verizon $103.63
4) Time Warner Network $69.06
5) Yahoo! $40.29
6) eBay $39.63
7) Fox Interactive Media $19.07
8) Amazon $13.27
9) Ask $7.7
10) New York Times $3.34

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