Where The Money Is…
Posted on June 21st, 2006 by Simon ChenAccording to the new eMarketer report, Financial Services Online Marketing, the US financial services industy’s online ad spending will increase by 33.3% this year and it will reach $3.52 billion in 2010.
“Last year, financial services accounted for 12% of all online advertising, about $1.5 billion of the total $12.5 billion spent online last year,” says Lisa Phillips, eMarketer Senior Analyst and author of the report. “In fact, the category’s total in 2005 represented a decline of 8.1% from 2004 spending levels, when financial services accounted for 17% of all online spending.”
This year, however, got off to a fast start, with a huge increase (139%) in the number of financial service display ads served between December 2005 and April 2006, according to report from Nielsen//NetRatings.
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