EightBlack.

The search blogs are leading with a story today “Is Google A Media Company Or A Technology Company?”

You can read John Battelle’s and Danny Sullivan’s comments.

Personally, I think Google needs the world’s best PR Agency and a leading marketing communications agency to give them a hand (we’re apparently not allowed to call them “ad agencies” anymore).

The problem with Google now is perception. Not by it’s current (or future) employees.

Interestingly enough, one of John Battelle’s readers put it succinctly when he commented that prospective new hires into Google dont want to think of themselves going to work for a media company but rather the world’s leading technology outfit.

I think the problem regarding is more relevant to mainstream customers, advertisers and the general press.

Google’s starting to become very defensive about the whole “are we are media company or are we are technology house”.

The thing that all marketers are accutely aware of is that perception is reality when it comes to any form of marketing.

Google may be unique in the sense that it has never needed to market it’s product (search) in a traditional sense.

But now, 8 years later, and a public company with shareholders, a salivating media and a desparate collection of competitors, it needs to think about marketing something a whole lot more important than it’s search platform.

It need’s a think about marketing (and protecting) its brand.

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This entry was posted on Tuesday, June 13th, 2006 at 8:11 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.