Novelty Search is here…

Posted on October 25th, 2006 by David Galt

There’s a constant push in the online world to become the next Google, YouTube, MySpace (the list is endless)… Some folks are trying to put twists on already existing services and hope that this will bring them riches…

Previously Simon has posted about Big.com which is simply a search engine for the aging global population using larger fonts, clever yes, but not earth shattering. Similar in nature is this little site which has recently launched - www.msdewey.com - It’s not really anything new, but someone is certainly showing off their flash skills. It has limited appeal and is more of a novelty search engine, it’s too slow to use daily, but provides a laugh along the way.

Simon and I were talking about the long-term success of such search engines, given that Google can return results within milliseconds, but the point of these sites should be to target themselves in a niche market. Simon pointed out that msdewey.com would make a fantastic corporate intranet - Imagine a CEO being able to bring his people all the answers, simply by typing in their question…

If you’re going to change/improve an existing product then I believe it should be tested in a niche where you can get targeted and constructive feedback. Also for development firms there’s a lot of money to made in selling applications/solutions to major corporates - perhaps more than a few dollars a day in adsense.

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