It’s Only Clever If It Works.

Posted on July 25th, 2006 by Simon Chen

Is it me? Because I’m ok if it is.

But I just cant help be frustrated when I see sites like this.

From a usability perspective - it sucks. Creatively its great.

Designing websites that work aint rocket science.

It’s just that we think it is.

Ultimately your customers will let you know. And by the way, they should be the first people you ask when you build one.

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