EightBlack.

Think you understand generation Y.

Guy Kawasaki (pictured), one of the original web dot zero pioneers (I remember the Garage.com days) recently hosted a panel in the US, consisting of 6 Uni students.

Guy’s backed a host of well known start-ups and is considered one of the best authorities when it comes to marketing online.

Holy crap batman, listen to this as it relates to Generation Y.

- They send as many as 4,000 text messages per month from phones
- They watch one to two hours of TV per week. And they use Tivo or a recording device to fast forward through commercials during that short time frame.
- They all have iPods, and they are fiercely loyal to Apple
- They buy approximately forty songs a month on iTunes
- Helio is the hot phone (in the US) - but none of them had one.

My wife recently went to Singapore for a work trip and I decided to “outsource” the childcare function. Mainly because I’m useless at multi tasking with the kids in the morning, don’t want them brushing their teeth in the toilet and dont have time to have a 45 minute argument with my 3 year old on the virtue of wearing the same “my little pony” underpants for the entire week.

Anyway, Melissa came to stay for the week and I was amazed at what, or more importantly how generation Y communicate.

Firstly, Melissa has 2 phones. One she makes calls from and the other she uses for SMS (or texting).

She sends at least 40 SMS messages per day! And she would rarely use a landline.

Her IM platform (instant message) is Hotmail (one very good reason you shouldn’t write off Microsoft when it comes to search just yet). I was blown away at how many people she has in her MSN “contacts” file. And apparently, the bulk of her friends all use MSN

She has a MySpace account or profile (but she wouldn’t let me look at it!).

And she has an iPod. In fact they all do.

Which goes to show that the Aussie trends with generation Y are probably pretty closely aligned to the US market.

The entire video is here.

Amazing.

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This entry was posted on Saturday, September 30th, 2006 at 9:43 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.