Consumer Content Is King!
Posted on July 11th, 2006 by Simon ChenA lot of people ask me where I think the net is headed.
Sort of like asking George Bush for a one line answer on his views of the war in Iraq.
But I tell you what I know is gaining traction faster than free beer at a University pub.
It’s online video. Google Video. You Tube.
More importantly, I just love where consumer driven and generated content is headed. And the smart companies have already figured it out.
I just love this recent clip from Google Idol.
There’s a pool of talent waiting to be discovered (and used) by the marketing departments of some very large brands.
These 2 guys are living proof.
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