EightBlack.

Rarely do I agree with academics when it comes to technology and business but this article hit the right chord.

Carin Pickworth of the Herald Sun writes:

“Businesses which fail to stay abreast of e-business trends will face a flogging in the future.

Thats the view of Queensland University of Technology Researcher Joanne Jacobs. Not only are businesses expected to have a convincing web presence through websites, but adding blogging and podcasting to their list of of consumer interaction portals is the way of the future”.

Here. Here.

Pickworth goes on to state:

“Organisations must risk their carefully crafted images and enter this new era of transparency because consumers are demanding the use of interactive technology to converse with them”

Jonathan Schwartz, the self confessed “invetrate” blogger, is the CEO of SUN Microsystems. He gets it. His blog is here.

Blogging is here to stay. It’s time to get on board if you haven’t already.

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This entry was posted on Thursday, September 7th, 2006 at 4:29 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.