Bench Marking Emails
Posted on November 13th, 2006 by David Galt
Harte-Hanks, and its e-mail subsidiary Postfuture, compared the aggregate e-mail metrics of 4,300 business and consumer e-mail campaigns. The analysis included both marketing and transaction e-mails.Among all sectors for all purposes of e-mail combined, the average delivery rate was 91.2% — with an average open rate of 78.8%, click-through rate of 18.4% and opt-out rate of 0.4% of all e-mail delivered.
Subscribe to more posts like this
Related Posts:
Add to 
| 
| 
| 
View blog reactions
This entry was posted
on Monday, November 13th, 2006 at 1:17 pm and is filed under News.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
